Vida FCU’s Rebrand Journey is Well Underway!
November 2024 Update
Full rebrand launch is taking shape!
As Vida Federal Credit Union’s rebrand journey continues, we are making great strides towards our final destination—a full unveil of the rebrand. You have already begun to see the Vida FCU name on communications from us, including all forms as well as loan and new member applications, as we pave the way to this exciting transformation.
What’s New?
Brand Unveiling: Get ready as we unveil a full rebranding! Expect a vibrant new website, updated marketing materials, and fresh signage, all designed to enhance your banking experience with us.
Staying Vigilant Against Fraud:
As we embark on this exciting journey, the security of your personal information remains our top priority. Please remember:
- Security Assurance: The rebranding notices you receive from us are legitimate updates from your trusted credit union.
- Protect Your Information: We will never ask for sensitive details like your PIN or account information over the phone. If you receive such requests, it’s crucial to contact us directly for verification.
We are thrilled to have you join us on this exciting journey to our new union brand, Vida FCU. Thank you for your trust and membership!
Same Credit Union, New Name
We have some exciting news to share with you! Beginning October 1, 2024, Ontario Montclair School Employees Federal Credit Union (OMSEFCU) will be known as Vida Federal Credit Union. This change reflects our commitment to be "Your financial partner in the journey of life," supporting you through every life stage with services and solutions focused on your financial well-being.
Why Vida? "Vida," meaning life in Spanish, embodies our dedication to serving you with vitality, enthusiasm, and a renewed focus on what matters most - helping you achieve your financial goals. The new name aligns with our evolving services, expanded reach, and the dynamic, diverse community we serve. It speaks to our promise of being a lifelong partner to you and your family.
What You Need to Know:
- You will begin to see the new Vida FCU branding on all forms including loan and member applications starting from October 1, 2024.
- Our rebrand launching early 2025 will include updates to all our marketing materials, signage, and digital platforms.
- Your account number, routing number, and the terms of any existing agreements will remain unchanged.
Frequently Asked Questions
I’m afraid this might be a scam. Can you confirm OMSEFCU did in fact change their name to Vida Federal Credit Union?
Rest assured, the Credit Union will officially change their name to Vida Federal Credit Union beginning as of October 1, 2024.
- You will begin to see the new Vida FCU branding on all forms including loan and member applications starting on October 1, 2024.
- Our rebrand launching early 2025 will include updates to all our marketing materials, signage, and digital platforms.
Why did the Credit Union change their name to Vida Federal Credit Union?
Since the Credit Union changed their charter to include all of San Bernardino County, the change to Vida Federal Credit Union reflects our commitment to be "Your financial partner in the journey of life," supporting you and your family through every life stage, good and challenging, with services and solutions focused on your financial well-being.
Additionally, this will help to eliminate any confusion about who can join, ensuring our credit union is perceived as inclusive and welcoming to all potential members.
Why did the Credit Union choose Vida for their name and what does “Vida” mean?
"Vida," meaning life in Spanish, embodies our dedication to serving you with vitality, enthusiasm, and a renewed focus on what matters most - helping you achieve your financial goals.
Is the Credit Union still serving OMSD?
Did the Credit Union get sold or merge with another financial institution?
How does the change affect my accounts?
Members will continue to enjoy the same great services and member support they have always had, just under a new name that better represents our values and vision.